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Category Archives: Around the shop
Bradley Wiggins interview with The Foot Down
All the way back in May when the sun was shining and we were all excited about the warm hazy summer ahead, we had Bradley Wiggins come to the the shop. It was all very exciting because he is a champion and goes against the grain and he was modelling a new range he had collaborated with Fred Perry on. It was all top secret at the time- Rob and I felt like we had entered the inner circle. We knew what the mod rocket was up to, we could see him and his manager. I even spoke to his manager. I even spoke to Wiggo. I borrowed his PA’s sharpie pen. Unfortunately this encounter did not lead to me gaining access all area passes for the Olympics- you win some you loose some.
Anyway the day that Wiggo came to Mountgrove Rd so did Ty, the man behind behind the cycling blog, The Foot Down. Ty had come to do an interview with Mr. Wiggins. The amusing and sensitive interview has been published today. The interview offers an interesting insight into one of the UK’s greatest ever cyclists. Needless to say all of this seems even more exciting in light of the fact Wiggo is all over Le Tour de France like a terrier down a rabbit hole.
The Bradley Wiggins for Fred Perry shirts have also been released today which we are pretty happy about, you can read all about the delightful collection here.
Georgie Wood
Sunday Sunday Sunday
Due to the bad weather we will be open on Sundays from 10.30 to 13.30 for a trial period, it’s good that innit? We will be open for sales only, perfect for trying bikes and having our undivided attention.
Posted in Around the shop
New security measures
We are not being paranoid or anything, but we know there are light fingered little so and so’s out there who would have the shirt of your back given half the chance. That’s why we have decided to invest in some security measures in and around the shop. People feel less inclined to steal if they know they are being watched. 
Whatever you do don’t look back into her eyes, she hates it. She will watch you, but you don’t watch her. Not ever.
Posted in Around the shop
Queens Jubilee N16
We are open this Saturday, 10.30-18.30. We are closed Sunday, Monday and Tuesday. We are always closed on these days though so I don’t suppose it matters.
Wren bicycle for sale
Traditionally Sargent and Co deal in the renovation and resale of classic bicycles, but you may have noted that we are selling new bicycles of late.
We have not turned our back on our old racing friends, not for one minute. We do however recognise that their is always a future classic just around the corner.
We have recently got a Wren bicycle (London based cycle company) and it’s a winner.
Size: It’s small but it doesn’t ride like it is. It feels steady, it doesn’t twitch like some of the other small town bikes on the market.
Gears/brakes: It’s 3 speed Sturmey Archer hub gear, yep, great and drum brakes- keeping all the mechanisms internal really helps reduce wear and tear maintenance which I am all for.
Moving stuff: It has front and rear racks, both removable. Flexible. I like flexible.
Comfort: Brook sprung saddle- nice on the bottom and looks the part. Self colour mudguards to keep your comfortable bottom dry.
What else: It’s also fitted with a kickstand, a bell, a big rear reflector and Schwalbe marathon plus tyres i.e. bombproof.
It’s easy to see this bike has been thought out. The ride is stable and the components are considered. It’s great to look at. It’s keenly priced. It’s £595, which I think for the specification you get is great. I like this bike a lot, but I won’t be getting one because my boyfriend will leave me if I take any more bikes home- mmm is it worth it?
Posted in Around the shop, British Bikes and Parts, For Sale
Open for business
The walls have been moved, the doors have been hung, the floors have been brushed. The shop will reopen tomorrow after a week of closing and it is bigger, ‘betterer’ and messier than ever.
We now have a dedicated lades area with ladies specific bikes, both old and new, shoppers and racers, so come down and take a look, have a test ride, live the dream (we have plenty of mens and unisex bikes to).
Posted in Around the shop, For Sale
Sargent and Co closed for a week
Needless to say the extension, the expansion, the refurbishment, the new era whatever you may want to call it, is running behind. If I was a betting woman, I would have made some money on that, alas.
So we will be closed all of next week. The door will shut at 18.30 on Saturday 17th March and will reopen Wednesday 28th March at 10.30, not a minute before not a minute after.
The plan is the shop will look all brand spanking new and lovely and the bicycles will have the space they deserve, see you then.
Posted in Around the shop
The Ride Journal 6 amongst other things
This time last week we were packing up and getting ready to hop foot it down to Loom Mum No Hands for the launch of The Ride Journal 6, this week Robs’ mate Peter is en route with fish and chips. Anyway we now have this wonderful journal in stock (well if they deliver tomorrow as expected), so please pop in and buy yourself a copy, not only because the art direction is phenomenal, and not only because it’s an interesting read, but because I was fortunate enough to have a story published in this edition and it’s kind of about this shop and the array of characters that come through the door.
In case you are wondering the shop expansion is all going according to plan, their has been some banging, some swearing and some painting. We are hoping to open mid to end March, we are going to have an opening party, we asked Jordans’ people if she fancied cutting the ribbon, apparently she is busy guest speaking at a ‘Modern day Marxism’ event in Loughborough. I would go there if I was you instead, it would be daft to miss it.
Posted in Around the shop, We are famous











