Daily Archives: August 29, 2010

Adidas X Bianchi

I was made up earlier this week when someone very kindly hooked me up with a pair of these bad boys.


 These are part of the Adidas ‘Complete Ride’ pack, which has involved German powerhouse Adidas hooking up with Italian bike manafacturer Bianchi (amongst others)  to make a pair of trainers to ride in.

This has been the decade of collaborations, from supermarkets to car manafacturers, everyones at it. My experience is that some collaborators bring out the best in each other, and some feel like ill considered marketing strategies with no thought for the product.

Anyone who knows me will know I have a soft spot for the 3 stripes and that I ride my bike everywhere, which makes these a bit of a dream.

Grey suede with Bianchi celeste foxing stripe, eyelet,tongue  and sole makes for a rather nice colour combo and the subtle reflective detailing at the toe bumper and heel make them pretty cycling friendly.

To be honest though would you really want to use a pair of light grey suede trainers to ride in? They would be trashed in a day. These are lovely to look at, and their are loads of lovely details, but I can’t help but think they could have been something more.