Sargent and Co to open new showroom

Classic bike restorers Sargent and Co have taken on more space which will see them double their showroom size.  The shop will have been open for 4 years this coming May and after building a solid customer base and a name synonymous with classic road bikes proprietor Rob Sargent told us ‘the time just feels right,  I know their is recession, but I don’t care, the world will be mine’.

The shop today

The new store layout will see a wooden staircase leading up to a showroom space flooded with natural light, complete with a  chair and bicycle related books for customers to browse whilst they await their repairs, ‘ I just can’t wait, it’s so exciting, we are really wanting to provide customers with a true multi channel retail experience, the retail suite will help us communicate our brand ethos and allow the consumer to immerse themselves in all things bike’, says Brand and European Retail Space Development Manager, Georgie Wood.

Paint sits waiting to be applied

Both the  refurbishment of the existing space and development of the retail suite are well underway, and Sargent and Co are confident they will achieve their target opening day of March 16th on time and in budget . The expansion has been partially funded by The Bank of Rascizukistan and the CEO will be making a guest appearance at the opening night.


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