Monthly Archives: July 2012

Sargent and Co in The Observer (Bradley Wiggins interview)

We were in The Observer at the weekend, Technically the piece wasn’t about us per Se, more an interview with Wiggo that happened to take place at the shop. Read it here. All the same we are still really famous.I am going to start wearing sunglasses in the dark. 

Bradley Wiggins interview with The Foot Down

All the way back in May when the sun was shining and we were all excited about the warm hazy summer ahead, we had Bradley Wiggins come to the the shop. It was all very exciting because he is a champion and goes against the grain and he was modelling a new range he had collaborated with Fred Perry on. It was all top secret at the time- Rob and I felt like we had entered the inner circle. We knew what the mod rocket was up to, we could see him and his manager. I even spoke to his manager. I even spoke to Wiggo. I borrowed his PA’s sharpie pen. Unfortunately this encounter did not lead to me gaining access all area passes for the Olympics- you win some you loose some.

Anyway the day that Wiggo came to Mountgrove Rd so did Ty, the man behind behind the cycling blog, The Foot Down. Ty had come to do an interview with Mr. Wiggins. The amusing and sensitive interview has been published today. The interview offers an interesting insight into one of the UK’s greatest ever cyclists. Needless to say all of this seems even more exciting in light of the fact Wiggo is all over Le Tour de France like a terrier down a rabbit hole.
The Bradley Wiggins for Fred Perry shirts have also been released today which we are pretty happy about, you can read all about the delightful collection here.

Georgie Wood