Category Archives: Customers and their bikes

Lovely people that have bought a bike, and some that have been for a wee service

Sargent and Co wins L’Eroica

Your initial thoughts no doubt are that this headline is far fetched, a deviation from the truth, but it’s not. Let me explain, right from the beginning.

A few years back Rob headed over to Italy with Frankie Ciao Ciao.When they arrived Rob and Frankie Ciao Ciao recruited Frankie Ciao Ciao’s dad, the threesome then set about a tour of northern Italy to buy some classic bikes.

During this two week tour they stumbled across a heady mix of characters and happened upon some real gems. On day six they met a fella with a road bike shop. The shop was filled with the usual suspects, carbon Pinarello’s, blingin’ De Rosa’s, Colnago’s dripping in Campag. Across the sea of modernity Rob spotted a lone steel steed, she glistened and shined and she said to Rob, ‘I need you, help’ (I think he made this bit up). Rob kept his cool and got his negotiators head on ‘how much, I will give you whatever you want, just let me have her’ he screeched.

The Italian shop owner was pleased with Rob’s outburst, but not because he was greedy, no, he was pleased because he had been reluctant to let her go to the wrong person and he had waited eagerly for someone to come to the shop who would love her as he had, who would give her the life she deserved. Rob, Frankie Ciao Ciao and Frankie Ciao Ciao’s dad wrapped the beautiful Cucchietti in a blanket and lay her in the back of the van.

Fast forward two years.

It was a regular kind of day, Rob was busy fixing stuff, Cassius was stood at the door frightening passers by and Frankie Ciao Ciao was in the basement doing something (we can’t remember what) and in strolled Stu. Stu Bowers to be precise. This Stu fella was after a bike to ride L’Eroica on. As it transpired Stu was a bit of face on the mountain bike scene and a pretty accomplished rider; Rob figured this would stand him in good stead for a race like L’Eroica, because even though it’s a road race on classic bikes and it’s nothing like mountain biking, it famously takes in strade bianche. For those who don’t know strade biancha is a ‘white’ road filled with tiny stones and is reputedly very difficult to ride on, even the most experienced of road riders struggle on the terrain.

A lightbulb appeared above Rob’s head (again I think Rob made this bit up), Stu should ride the Cucchietti, take her back to her rightful home, give her the outing she had been waiting for. And that was that, Rob would restore the bike, get her back up to speed and Stu would take her to Italy.

Go on Stu, you show’em lad

Stu returned to blighty victorious, he had secured the fastest time of the 2012 L’Eroica, covering the 205km in a tad over eight hours; this is a superb time for such a gruelling race. And so we have it, the Cucchietti was rode to glory on her home turf. I suppose you could argue that it was Stu and the bike that won the competition not Sargent and Co, but we like to think that everyone in the tale had a part to play in the hunt for glory.

In November 2012 the Cucchietti came back to Sargent and Co and is now on sale.
Champion Stu Bowers has continued to ride bikes and works as the Deputy Editor of The Cyclist Mag
Rob Sargent continues his quest to return classic bikes to their former glory.
Frankie Ciao Ciao came out of the basement and was never seen again.

Georgie Wood


Customers and their bikes – Woodrup

In the heat of summer days
With sunshine all ablaze,
Here, here are cool green bowers,
Starry with Jasmine flowers;
Sweet-scented, like a dream
Of Fairyland they seem.

And when the long hot day
At length has worn away,
And twilight deepens, til
The darkness comes – then, still,
The glimmering Jasmine white,
Gives fragrance to the night

Poem by Cicely Mary Barker


Customers and their bikes

Anyone who knows me knows only to well I am mental for dogs and bikes. When the 2  are put together it’s magic for my soul. Rob rebuilt this Palm Beach for Jo and she came to collect it with her little dog who has bad eye sight. Imagine how happy they both are tootling along with one another.Woof woof, brrrring, brrrring.

A couple of years ago we had a customer who had a Motobecane tandem restored. Her name is Jane and she comes to the shop all the time. Rob and I call her Motobecane. Their are a quite a few Jane’s and not a lot of Motobecane customers so this worked for us. As you can see this lovely lady has thrown a spanner in our works. And it gets even more complicated as we have some more Motobecanes in the shop waiting for homes. I personally don’t believe in calling people by numbers, it’s very impersonal and inhumane, but in this instance I can not see how we get around it.  Sorry Motobecane 2.

If I was this girl I would send this picture to Bronx and ask the how much they want to pay me for being their model.

You might remember this bike. We got it in last December, she was looking a bit dishevelled , she had a lovely story behind her. Well she has been spruced up now; lacquered, rebuilt and lovingly restored. This lucky gent got her as a birthday present from his girlfriend. It looks to me like she is regretting her generosity and wants the bike for herself. He knows her game, he saw her grasping at the saddle from the corner of his eye. A firm hand to the front of the saddle will stop her running off with it.

Robs’ affection for the bikes often bares the brunt of my inoffensive mocking. He got very obsessed with this particular machine. It was way too small for him. He was so keen to ride it I thought he might end up self mutilating to make it fit. Thank goodness it captured this fellas’ heart and it left the building.

Customer and their bikes

‘must dash, I wanna ride’

Got a Gillot, looking smooth, times are good.

This is the kind of picture they will look at in 30 years and it will make them smile fondly. And so will we.

Bill Hurlow. The perfect juxtaposition.

Warning: Shiny new bikes with baskets make girls grin from ear to ear

This Geoffrey Butler could be replaced with a joust and shield and the picture placed over the fireplace of a grand palace.  I think that owning a splendid Geoffrey Butler can make  a man feel quite regal and on top of the world.

It only seems fair that if one of you gets a new bike you both get a new bike. Fair play is where it is at. We were very glad to keep everybody very happy.

The ‘It’ factor

Some people just have ‘It’. You can not describe ‘It’. ‘It’ is not tangible. ‘It’ is not measurable. ‘It’ can be found in the most surprising of places and you can’t really understand why ‘It’ is there.

Some say people are born with ‘It’, some say they develop ‘It’. To be honest I don’t know, I just know that this girl has ‘It’.


Customers and their bikes

Whilst I was in Wales Rob went to develop some film.

50’s Road Path. Fresh.

Aende. Purchased by 1 cool cat.

Dawes Sterling. Taken by the girl in a 1960’s mini dress and rain mac, I love this picture.

Mcleans. This is Ed chuckling. He comes by the shop most weeks and he restores old pedals and saddles; painstaking work, he reckons its meditative.

Steel Raleigh. This is Hannah and her new (old) Raleigh. I can’t possibly describe how much she suits this bike.

Holdsworth. Looks to me like the beginning of a long and loving relationship.

A Black Raleigh and one very happy lady.

Ladies Metropole bicycle in Olive

Styling it out in the sunshine.